I'm rating this and giving 5 stars compared to many other instant solutions I've tried, not against fresh brewed coffee. For me, 2 level teaspoons to 8 ounces is perfect, and I tend to like my fresh brewed coffee on the stronger side. 3 Level teaspoons got a little too bitter for me, and that "instant" coffee after taste surfaced. This is the best backpacking instant coffee solution I've come across, better than Starbucks Via for me. If I'm on an overnight trip, I use a drip type brew solution, but for multi day trips, this is my new go to.